Decoding the Duel: Navigating the Google App Store Controversy in India's Startup Ecosystem

To gain the needed leverage, Indian startups should pivot to a government-backed alternative app store, a succinct strategy beyond the limited legal avenues

Introduction: "Unveiling the Controversy: Google's App Store Dilemma"

Recent reports have underscored a notable event in the digital marketplace: Google's removal of several applications from its app store for non-compliance with its billing protocols. This action has ignited considerable alarm among Indian app developers, spurring demands for government…